Friday, May 15, 2020

An Overview of Six Flags Entertainment Corporation

Six Flags Entertainment Corporation Overview Six Flags - which was founded in 1961 - is the world’s largest regional entertainment theme park operator that operates in theme and water parks Business. The company operates 18 parks across North America, 16 parks in the United States, one in Mexico City and one in Montreal, Canada - compared to 29 theme parks in 2006 - and generated $1.1 billion in revenue. For more than 50 years, Six Flags theme, water and zoological parks offer complete family-oriented entertainment experience from industry-leading thrill rides to water attractions, themed areas, childrens areas, parades, concerts and shows, restaurants, games and merchandise outlets. Six Flags holds exclusive long-term licensing agreement with DC Comics and Warner Bros. Consumer Products. Licensing agreement allows Six Flags the exclusive theme park rights to use many of the world’s greatest cartoon characters and super heroes including Bugs Bunny and his Looney Tunes friends, DC Comics Super Heroes Batman, Robin , The Green Lantern, Wonder Woman and The Flash and others. The company uses these characters to market its parks and to provide an enhanced family entertainment experience that enable Six Flags to offer 26 million guests a full character program including character meet and greets, meals, photograph and autograph opportunities and new retail options. Previous Strategy Operations From 1961 to 2006 and for 45 years, Six Flags followed the Growth strategy byShow MoreRelatedThe Walt Disney Company Essay2102 Words   |  9 Pagessubsidiaries, is a diversified entertainment company. 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